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Nintendo begins "Touching is Good" campaign - NDS

26th October 2004, 3:04am
Nintendo's massive, multimillion-dollar "Touching is good" campaign to spread the word about the innovative, touch- and dual-screened Nintendo DS has begun. The new hand-held video game and communications system launches Nov. 21 in the US, and will be backed by the largest launch program ever for a Nintendo product.

To support this pre-launch effort, Nintendo has aligned itself with powerful media partners that target a hip, male demographic. MTV produced a custom ad for Nintendo DS featuring the stars of Wildboyz using Nintendo DS to play a wireless multiplayer game while engaging in one of their exciting trademark adventures. Nintendo will offer a video with behind-the-scenes footage of the making of this commercial on Nintendo.com. In addition, custom advertorials will run exclusively in Dennis Publishing's Maxim, Blender and Stuff magazines, instructing readers "How to Score." The ads relate to readers and viewers of these popular media brands by speaking their language.

During the launch phase for Nintendo DS, three new television ads will showcase the unit's unique features. This engaging and surreal campaign will demonstrate the appeal of Nintendo DS to a wide range of ages and demographics. Consumers will not be identified simply by age, but rather by the kinds of lifestyles they lead. Nintendo will market Nintendo DS to the full spectrum of hipsters, budding enthusiasts and hard-core gamers.

Before the end of the year, Nintendo DS users will be able to enjoy games of all kinds, from Super Mario® 64 DS from Nintendo, Madden NFL 2005, Tiger Woods PGA TOUR® 2005 and The UrbzTM: Sims in the CityTM from EA, and Spider-Man 2TM from Activision. Other third-party titles available during the launch window include Ping Pals from THQ, Feel the MagicTM: XY/XX from SEGA, Rayman® DS and Asphalt Urban GTTM from Ubisoft and Ridge Racer® DS and Mr. DRILLER®: Drill SpiritsTM from Namco. More than 120 games remain in development for Nintendo DS around the world.

Interesting news to say the least! Can't wait to get my hands on an NDS. Click Here to join us in our friendly forums and discuss all things gaming!
by David Latham
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