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Warner Bros. Creates New Gaming Division

15th January 2004, 10:48am
Warner Bros. has recently announced a new gaming division called Warner Bros. Games. This division will be apart of Warner Bros. Interactive Entertainment(WBIE). WBIE will continue to develop partnerships with developers, and licensing of content. Warner Bros. Games will develop and distribute titles under its own brand name
    "Historically, gaming for the Studio has been licensing driven," said Romanelli (President, Warner Bros. Worldwide Consumer Products). "We have developed relationships with the best interactive gaming partners in the world and, together, we have taken the license model to new levels with the blockbuster successes of 'Harry Potter' and 'Enter the Matrix.' We now have the opportunity to broaden our point-of-view, diversify our business approach, bring added value to our partners that will increase our mutual successes and with Warner Bros. Games create a brand with consumers in the gaming world that is synonymous with the excellence behind the Warner Bros. Shield."
With Senior Vice President Jason Hall coming from Monolith Productions, in which he was CEO, I think Warner Bros. has the resources and the leadership behind the games division, to create great games.
by Robert Gardner