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Video Games To Surpass Music Sales This Year

In a recent report by firm PricewaterhouseCoopers, they have predicted that video game sales may this year surpass those of music sales (in dollar terms). They also expect further growth in the future, and predict a compound growth rate of 9.1% in video game sales between 2007 and 2011. By 2011 they say there will be some $US48.9 billion dollar in video game sales, up from $US37.5 billion this year. They also predict up to $US950 million dollars being made via video game advertising by 2011. Largest growth is expected to be in Asia, with some 10% growth in that time.

Sliced Comments: While it's already started to occur in many titles, it won't be long before many games are seen as the latest marketing tool for industry. Billboards, signs, and even clear product placement will probably start becoming the norm very soon.

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